Category Archives: Brand Marketing
Being “Googleable” Is Worth Your Time!
If you are a real estate agent, how will becoming listed by “Google” help you? After all, real estate is based in personal relationships, right? Unfortunately, the Internet is taking over everyday life more and more. While you cannot complete the whole real estate sale or purchase process over the Internet, more and more people are making their first search for a real estate agent or a new property via the Internet. In the next few years, you might be sitting in your office or car wondering where all your customers are. Despite all the newspaper ads you have placed, they are just not converting as they used to. Welcome to the brave new world! They probably cannot find you because they are doing a search on the Internet either looking for a real estate agent to sell their property or looking for a property in your area to buy. … Read More »
Marketing Basics with a You-Nique twist
“Watch your business & brand grow” With all the changes in the real estate market, things have never been more competitive. Staying ahead of the game means that you have to do a significant amount of marketing to keep your name in front of potential clients, but who has the time? How do you fit it all in? You have to start with a marketing strategy – something that is simple enough that you can stick to it over the long term. While you can pay hundreds of dollars to a consultant for a fancy campaign, you don’t need to. Here is a comprehensive marketing strategy that you can easily customize to suit your own particular needs: 1. Write at least 10 articles per month and get them out to the major search engines. 2. Set up a blog and add at least 20 new blogs posts per month. 3. … Read More »